Meaning
Expenses incurred during the process of making an economic exchange include the time and resources spent on negotiation and enforcement. High transaction costs often discourage founders from pursuing complex partnerships or pivots. This concept applies to the internal coordination within a firm and the external dealings with market participants.
It stops applying when an exchange is fully automated or occurs without the need for oversight.
Friction Measurement
Economic exchanges always carry inherent costs that are not part of the price of the asset itself. These include the effort required to find a partner and the legal fees needed to draft a contract. When these costs are high, the volume of trade within the ecosystem decreases.
Management must identify the sources of this friction to improve the efficiency of the organization. This analysis often leads to the redesign of internal workflows to reduce the number of approvals required for a single action.
Resource Drain
Management of these costs is essential for maintaining a lean operation. Resources diverted to administrative oversight are resources that cannot be used for product development or customer acquisition. The burden is often felt in the slowing of the decision making cycle.
Efficiency is achieved when the cost of coordinating a task is significantly lower than the value produced by the task.
Operational Burden
Reducing the number of intermediaries or simplifying contracts lowers the burden on the founding team. Time spent on negotiation is time diverted from the primary activities that generate value for the venture. Every additional layer of complexity in an agreement increases the long term cost of maintenance.
Time spent on negotiation is time diverted from the primary activities that generate value for the venture.