Meaning
Adjustment mechanisms modify the ownership stakes of participants based on the achievement of specific commercial objectives. Within the context of post founding investment, performance ratchets provide a way to align the interests of the founders with those of the external funders. They reward the team for hitting growth targets and penalize them if the venture falls short of its projections.
This balance ensures that equity is earned through actual results.
Target Selection
The metrics used to trigger the adjustment must be objective and easily measurable by all parties involved. In performance ratchets, common benchmarks include monthly recurring revenue, user growth, churn rates and the successful launch of a new product line. These targets are set during the funding round and are recorded in the shareholder agreement.
The selection of these figures is the primary focus of the negotiation between the founder and the investor.
Dilution Impact
Shifts in equity away from one group and toward another can have a major effect on the control of the company. Under performance ratchets, if a target is missed, the founders may lose a portion of their ownership to the investors. This dilution is designed to compensate the funders for the higher risk they took on a company that is underperforming.
It also serves as a powerful incentive for the management team to meet their commitments.
Milestone Enforcement
Verification of the results happens at the end of each measurement period to determine if an adjustment is necessary. The application of performance ratchets requires a thorough review of the company’s financial and operational data by an independent third party. This enforcement ensures that the equity shifts are based on truth rather than optimistic reporting.
Once the adjustment is made, the cap table is updated to reflect the new ownership structure. This process involves a formal notification to all shareholders and the filing of new corporate documents with the relevant authorities. It brings a period of uncertainty to an end and allows the team to focus on the next set of objectives.