Meaning
Salary levels that match the industry standard ensure that a firm can attract and retain experienced personnel. This market rate compensation is often introduced as a startup matures and moves away from the early phase of low salaries and high equity. It ensures that the company can compete for top talent who may not be willing to accept the financial risk of a lower salary.
Benchmarking Process
Determining the correct salary levels involves looking at data from recruiters, industry reports and recent hires. This market rate compensation takes into account the experience of the individual, the complexity of the role and the local cost of living. The goal is to provide a package that is competitive enough to prevent key staff from being poached by other firms.
Equity Tradeoff
Increasing the cash portion of a compensation package often leads to a reduction in the amount of equity offered to new hires. Market rate compensation shifts the balance of the relationship from a high risk partnership to a more traditional employment contract. This change can alter the culture of the firm as employees become more focused on their immediate financial rewards.
Financial Sustainability
Paying people what they are worth in the market is necessary for the long term stability of the organization, but it also increases the monthly burn rate. Management must balance the need for high quality talent with the need to maintain a healthy cash flow. As the firm scales, the ability to offer market rate compensation becomes a signal of its financial maturity and its ability to compete at the highest levels of the industry.